The name 598 Company is descriptive of the early days of Pinehurst: 1) 598 initial acres was purchased in 1895 (reverse or mirror 598); 2) a total of 5980 acres was purchased by James Walker Tufts.  Thus, 598 is unique in and of itself and descriptive of only one place - PINEHURST, NC.  598 is all about PINEHURST, promoting Pinehurst, and making Pinehurst all that it was intended to be, and a place that is the talk of the town for every visitor and every resident who lives here.